Client: F5
Role: Art direction
2022 F5 State of application strategy report & accompanying collateral
The State of Application Strategy Report (SOAS) is F5’s top-performing thought leadership piece. For its 8th year of publication, we continued to evolve the illustration style to incorporate both isometric and human-first 2D styles. Type and colors were simplified further with accessibility in mind. I lead the design team in this year’s effort and collaborated with content, web, video and stakeholders to ensure that teams were fully aligned through out production. Rachel Hodge was the lead designer and Kenzie Mahoskey developed all illustrations.
The report was expanded over the course of 2022 to include industry and region-specific reports. Those covers are shown below and full reports can be found here.
The Illustrations
The Data
Promotional Assets
The Full Report
