Client: F5

Role: Art direction, Design, illustration, layout design, social media design

F5 State of application services report & accompanying collateral

The F5 State of Application Services Report (SOAS) is one of F5’s biggest thought leadership pieces that is released annually. A new creative approach inspired by ’dark mode’ used isometric illustration to bring the story of the developing app landscape to life, while unique charts were created to help visualize the data analyzed for the report. After the initial global report was designed, six additional regional reports & executive summaries were developed that maintained the established look & feel, while expanding upon the developed system and included net-new pieces of data.

The full 2020 suite of reports can be located here.