Meghan Hole
art direction & visual design
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Beer Trumps Hate

Beer Trumps Hate is an ongoing collaboration between Rooftop Brewing Company and Blindtiger Design. The goal is to promote social awareness, love and equality in the midst of a political environment fueled by bigotry, misogyny and hatred. Beer is a common denominator that brings people from all walks of life together.

Every month, a different brewery brews a "Beer Trumps Hate ___," the sales of which are donated to a non-profit of that brewery's choice, promoting the values of the BTH campaign. Over $6,000 have been raised and donated since the program's launch in January.

My role was to develop iconography to accompany the campaign.

Merchandise and more information on the project can be found at www.beertrumpshate.com.

Client: Rooftop Brewing Co

Studio: Blindtiger Design

Role: Designer, Iconography development, illustration, website design concepts

Beer Trumps Hate Branding

Beer Trumps Hate is an ongoing collaboration between Rooftop Brewing Company, Blindtiger Design and a variety of breweries around Seattle. The goal is to promote social awareness, love and equality in the midst of a political environment fueled by bigotry, misogyny and hatred. Beer is a common denominator that brings people from all walks of life together and in support of the program's goal to promote positive social awareness, every month a different brewery in the Seattle-area brews a Beer Trumps Hate Beer, the sales of which are donated to a non-profit of that brewery's choice, that promotes the values of the BTH campaign. Over $9,000 were raised in 2017.

www.beertrumpshate.com