Client: F5

Role: Art direction & design

F5 distributed cloud campaign launch

Years of F5’s acquisitions and product development culminated in the launch of F5 Distributed Cloud Web App and API Protection (WAAP)—the biggest product launch F5 has had in over a decade—in combination with a huge campaign effort. The design team collaborated closely with content to develop a truly unique and disruptive creative concept that was spread across webinars, social media, display ads, emails, landing pages, overviews, eBooks, and digital articles. The final concept was mean to convey how businesses may feel as they navigate the cyberocean—vulnerable; but with F5 Distributed Cloud, they can sail their enterprises safely, knowing that they’re protected from both seen and unseen threats.

After launching with consistent, bold creative, we saw an increase in brand-audience alignment scores, increased CTRs with an average of 0.43% in Paid Social and over 1,815 Marketing Leads.