Client: The Good Folks Co.
Role: Branding, Design,
Co-owner
The good folks co. brand identity
In 2021, my husband and I started The Good Folks Co. after his cutting board hobby began overflowing from his wood shop into our home. We decided to take the leap to vend at local markets not only to monetize his hobby but to interact with our community and make some space so he could continue exploring his love of woodcraft. After a few markets, we expanded our offerings to include candles, blanket ladders and accent benches. I developed a brand identity to accompany his craftsmanship and to make us more recognizable at markets we attended multiple times. Brand touchpoints included signage, business cards, totes and bags for purchases, tag, candle labels and social.
