Monterey Beer Project Packaging
Alvarado Street Brewery approached Blindtiger, asking them to recreate the vintage 1940's Monterey Beer can with Alvarado branding, as a celebration of the Salinas Valley in California, where Monterey Brewing Co. was located back in the day and where Alvarado's tap room currently exists. This was a particularly fun illustration challenge because images of the original beer can are low quality and don't show the illustrations in clear detail—on a cylinder (shown below). The final product definitely captured the look of the original can and nicely incorporated it into Alvarado's existing branding.
Original Packaging from 1940's Monterey Brewing Co.